FINDING THE RIGHT MEDIA MIX
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AMPLIFY YOUR BRAND
Amplify your omnichannel reach at a budget that works foryour brand. The shopping landscape-and shopper behavior-are both changing rapidly. Establishing an omnichannel strategy is your surest path to provable success.
MORE MEASUREMENT
All the data, all the time. Accessible when you need it most. AD Retail Media's rich measurement data provide proof you made the right decisions, with multi-touch attribution to illuminate your curstomer's path to purchase.
MORE COVERAGE
Advance your omnichannel decisions across a broad media mix. Retail Media combines with Shopper Marketing to complete the circle of shopper engagement. You cover all the bases to reach your defined audience.
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DOOH: VOLTA CHARGING SCREEENS
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WE TARGET YOUR CUSTOMER
Our solutions reach the exact shopper you're seeking at the right time and place.
WE ADD VALUE AT SCALE
Our plans enable you to cross all ADUSA Brands and reach a much wider audience.
WE HAVE A BROADER LINE OF SIGHT
Aligned with shopper marketing, your brand is integrated into a comprehensive monichannel plan.
THE ULTIMATE OMNICHANNEL RETAIL SOLUTION
CREATING AN IMPACTFUL OMNICHANNEL PRESENCE
Combine shopper marketing, retail media, and loyalty for the most effective omnichannel strategy. Successful brands leverage all three to reach today's connected customer throughout their day. AD Retail Media delivers on your omnichannel goals by amplifying your shopper marketing and loyalty strategies with customizable retail media.
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DOOH AT STORE: VOLTA CHARGING SCREENS
Reach customers moments before they make shopping decisions
Utilize an award winning retail media solution to reach shopper across ADUSA.
Targets EV Charging Station in store parking lots + 2-mile radius.
Get your brand in front of shoppers ALL DAY LONG
Improved campaign reach of 30-40%
Closed loop reporting tracks sales impact online and in-store.
Unified measurement illustrates how onsite and offsite media work together.
Improve campaign performance with the ability to make in-flight adjustments.
Increase your share of voice on the digital shelf.
Transparent, real-time reporting at your fingertips.
Use the digital shelf to get your story in front of shoppers.
Track results on demand with the real-time dashboard.
High impact placements on homepage, search results and throughout the site.
Lifestyle Influencer Photography.
Custom Photo/Video Development.
Existing Brand Assets optimized for cross platform promotion.
Cross-Screen reach and frequency at scale powered by identity.
Centralized premium inventory reaching audiences when it matters most.
Data-Driven measurement and insights.
Permission ADUSA audience segments for activation via any authorized DSP.
Set up data & analytics environment for measurement and campaign optimization.
Offer both self-service and managed service options.
Prominent placement as customers fill up their vehicles.
Optimal channel for launching new products and driving trial.
Graphics, animated text, and audio grab customer’s attention.
DOOH: AT STORE FUEL MEDIA
DOOH: BILLBOARDS & PROGRAMMATIC SIGNAGE
Exclusive data access & audience insight.
Programmatic ad deployment.
Real-time demand-side platform.
SHELF IMPACT PROGRAM
Stretch your omnichannel campaigns to the shelf-edge to drive conversion and incremental sales lift.
Build awareness & drive trial.
Promote your brand at the point-of-sale with lifestyle imagery and brand equity messaging in aisle.
Personalize offers/messaging triggered on purchase and purchase history.
Use existing printers currently in-store.
LANE COUPONS
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The Insertion Order (“IO”) attached hereto between the publisher, Ahold Delhaize USA Services, LLC (“Media Company”) and the company identified as the advertiser on the IO (“Advertiser”) (each, a “Party,” and collectively, “Parties”) is subject to the IAB/AAAA Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less v3.0 (https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf) (the “Terms”), as amended by the ADUSA Addendum to the Terms attached hereto (the “Addendum”) , effective as of the last date indicated below. The IO, the Terms and the Addendum constitute the entire agreement (the “Agreement”) of the parties. By signing below and returning an executed copy to Media Company for countersignature, Advertiser represents that it has read and accepts all of the terms and conditions of this IO, the Terms and the Addendum. The parties may execute additional IOs which shall also be subject to the Terms and the Addendum, whether or not such agreements are attached to such additional IOs. In the event of any conflict between the terms, the following shall be the declining order of precedence: (i) the IO (for campaign specific terms and conditions except as expressly noted to the contrary); (ii) the Addendum, and (iii) the Terms; provided however that (i) will only take priority over (ii)-(iii) with respect to the specific campaign described in such IO. For clarity, the Terms will apply to direct Advertiser buys with Media Company. For IO’s entered directly between Advertiser and Media Company, all references to “Agency” in the Terms and the Addendum will refer to Advertiser only.
AD RETAIL MEDIA /VOLTA CHARGING ADVERTISING SALES TERMS & CONDITIONS
Capitalized terms that are not otherwise defined in this Addendum shall have the meanings assigned to them in the Terms. The term “websites” or Sites shall include mobile websites, applications and other digital properties.
ADDENDUM TO THE STANDARD TERMS:
The following is hereby added to the definition of “Policies”: “For the avoidance of doubt, Policies include all requirements or terms and conditions of the Network Properties made available to Agency.”
Definitions:
1. The following language of Section 4 (Editorial Adjacencies) shall be deleted: “After Agency notifies Media Company that specific Ads are in violation of the Editorial Adjacency Guidelines, Media Company will make commercially reasonable efforts to correct such violation within 24 hours.” and replaced with the following: “After Agency notifies Media Company that specific Ads are in violation of the Editorial Adjacency Guidelines, Media Company will make commercially reasonable efforts to correct such violation within 48 hours.”
Section II. Ad Placement
Section IV (b) (Media Company Reporting) is deleted in its entirety and replaced with the following: “If Media Company is serving the campaign, Media Company will make reporting available at least as often as weekly, either electronically or in writing, unless otherwise specified on the IO.”
Section IV: Reporting
This entire Section VII is Intentionally Omitted.
Section VII: Bonus Impressions
Section IX (d) (Damaged Creative) is deleted in its entirety and replaced with the following: “If Advertising Materials provided by Agency are damaged, not to Media Company’s specifications, or otherwise unacceptable, Media Company will use commercially reasonable efforts to notify Agency within three (3) business days of its receipt of such Advertising Materials.”
Section IX: Ad Materials
This entire Section XII (h) is Intentionally Omitted.
Section XII (h): (Agency Use of Data)
Section XIV (d) (Conflicts; Governing Law; Amendment) is hereby deleted in its entirety and replaced with the following: “Conflicts; Governing Law; Amendment. In the event of any inconsistency between the terms of an IO and these Terms, the terms of the IO will prevail. All IOs will be governed by the laws of the State of New York. No modification of these Terms will be binding unless in writing and signed by both parties. If any provision herein is held to be unenforceable, the remaining provisions will remain in full force and effect. All rights and remedies hereunder are cumulative.”074487.0000036 DMS
Section XIV: Miscellaneous
ADUSA
SERVICES
CAPABILITIES
Inspire Action and Drive Sales with AD Retail Media Solutions
Driving more product sales is critical to your business. With your ADRM partnership, you can do it on a national level, a local level, all the while getting measurable results for both offline and online. All of your marketing is driven by Retailer First Data and executed through onsite and offsite platforms to reach your consumers where they are most active.
Solutions Designed for CPG Marketers
Meet the omnichannel shopper wherever they are. Motivate them to spend more and buy more often through:
Launching New Products
Reaching Loyal or Lapsed Buyers with different offers
Creating unique content to drive stronger understanding and engagement
Increasing sales both in-store & online
Your time is precious, and you need an expert to help you from planning to insights. We are here every step of the way to help you reach your unique goals.
End-to-End Managed Services
Strategy
We help develop the right program by understanding your objectives.
You have the ability to set up and run campaigns on multiple platforms with our self-serve of managed options
Execution
Whether through onsite, offsite, in-store, or at-store, we will help you ideate and build the best creative
Creative Services
We measure KPIs, and also provide insights to optimize current and future campaigns
Measurements
Considered together, the great local brands of Ahold Delhaize USA comprise the largest grocery retailer on the East Coast and is the fourth largest grocery retailer in the nation with:
• Over 2,000 stores in 21 states • Over $43 billion in sales • The #1 U.S. food eCommerce business, Peapod
Great Local Brands of Ahold Delhaize | USA
Exclusive Customer Data
Target shopper audiences leveraging:
Exclusive in-store and online purchase data from more than 30 million active shoppers
When shoppers are ready to buy, that’s when you want to connect. Promote your products with best-in-class media executions in brand-safe, contextually relevant media including:
Ahold Delhaize USA local brand’s web properties, apps, and email communications
Shopper-Contextual Media
Dedicated brand pages
Across the digital media ecosystem, including onsite, offsite, in-store, and at-store
Why Peapod Digital Labs Media Partnerships
Whether they’re using a laptop or tablet at home or on their phone in-store, shoppers respond better to personalized messages and in-ad calls-to-action that deliver valuable content and utility:
Engaging ad experiences including personalized product galleries, influencer led social feeds, animations and video
Creative Built to Convert
In-ad utility to activate digital coupons, add offers to loyalty accounts, build shopping lists, add-to-cart for online purchases, locate the nearest store, and more
Verified sales impact linked to media campaigns (assuming scale feasibility)
Store visitation lift
Measure your campaign’s success and develop insights to optimize future campaigns with advanced analytics. We measure:
Analytics & Optimization
Media engagement
Promotional performance
AD Retail Media has a powerful technology ecosystem that combines shopper data and analytics, ad technology, and digital promotions in an integrated tech suite, designed to drive results at scale.
Made Possible with Technology
Great local brands of: Ahold Delhaize | USA
2023 Copyright Peapod Digital Labs
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